We Build You a Systemized Personal Brand

We work 1-on-1 with you to install the exact content and lead gen systems behind a $15M personal brand. Your voice. Your brand. Your business.

Trusted by 5,000+ founders

Everything you need to scale with clarity, speed, and leverage.

Access Matt’s C-Suite
Weekly sessions with Matt’s COO, CPO, CMO.
Founder os operating systems
Optimized personal brand
Turn your content into an always-on growth engine that compounds trust.
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Talent OS access
Hire world-class operators, writers, and editors already vetted by Matt.
Founder os+ support
Advanced founder blueprint
Access 100+ battle-tested systems to build your company’s operating rhythm.
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Group calls with Matt
Weekly live strategy and feedback directly from Matt and his C-suite.
Founder os operating systems
Exclusive founder experiences
Private retreats with 7- & 8-figure founders.
Founder os workshop
The machine

The Content GPS.
Built For Your Business.

Get the exact personal brand system we use in our 8-figure business.
1
Content GPS System
Complete positioning, messaging, and competitive advantage built into a document your entire team executes from. The foundation every other system runs on.
POSITIONING
2
Content Workflow System
80+ hooks written for your niche. 30-day content calendar. Repurposing SOPs your team runs without you.
TRAFFIC
3
Strategic CTA System
Every piece of content becomes a lead gen mechanism. CTAs mapped across all platforms so every post, video, and newsletter moves people into your world.
LEADS
4
Contextual Lead Magnet System
Rotating lead magnets matched to content topics. Right offer, right moment, right audience. Increases opt-in rates without publishing more content.
LEADS
5
Core Newsletter System
An owned audience independent of any algorithm. Weekly cadence, monetization ladder, segmentation strategy compounds in value every single month.
NURTURE
6
Workshop System
A done-for-you conversion framework that moves warm leads to decisions without high-pressure tactics.
REVENUE
+
Plus: 200+ custom assets built for your brand, your voice, your niche. Founder track + team member tracks for your social manager, video editor, and chief of staff.
matt gray profile
Hey there, it's Matt

In Founder OS Velocity, I share the systems built over a decade of scaling personal brands to 8-figures.

You don’t need more effort. You need better leverage.


In Velocity, we install the Content GPS into your business. We find your biggest bottleneck, build the systems to fix it, and your team runs it from there.

Wondering if Founder OS Velocity is right for you?

Velocity is for you if...
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You're a founder doing $30K+/month with a proven offer.

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You want systems installed in your business.

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You're ready to put in your 20% - your voice, your taste, your judgment.

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You want a dedicated 1:1 support and access to experienced operators.

Velocity is not for you if...
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You're looking for basic business advice or general tips.

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You prefer a one-size-fits-all approach to business scaling.

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You're looking for a course with pre-recorded videos and no live support.

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You’d rather do all the work yourself than rely on proven experts.

Frequently Asked Questions

What is the Content GPS?
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How does the 80% model work?
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What team do I actually get?
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What is the time commitment?
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Who is this for?
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What is the investment?
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How is this different from a course, agency, or edge?
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Is my success guaranteed?
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How can I get started?
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Build a business that works for you,
not the other way around.

Matt C Suite
Access Matt’s C-Suite
Your business gets the minds behind multiple 8-figure brands.
session with matt
Sessions with Matt
Real-time strategy.
What’s working now, before the world sees it.
Matt Gray 1 on 1 on boarding call
1:1 Onboarding Call
Tailored roadmap. Zero confusion. Instant clarity.
Talented Team
Talent OS Access
Plug into a vetted
bench of A-players.
AI Tools
AI Tools
Think less. Build faster. Operate smarter.
exclusive invites
Exclusive Invites
High-trust rooms, real friendships, strategic leverage.
Founder OS Systems
License Our Systems
Instantly install the architecture of scale.
Founder OS community
Tight-Knit Community
No fluff. Just founders who actually build.

The future belongs to founders with velocity.

Chaos Founder
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Hiring is slow and uncertain - no pipeline, no scorecards.

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Business depends on you.

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No calendar space, always in Slack.

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Team is reactive and bloated.

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Offers seem confusing or inconsistent.

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Content is chaotic or ad-hoc.

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Every client adds more work.

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Hiring is painful, slow and uncertain.

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Growth is tied to how hard you can work.

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Building backwards, revenue ≠ freedom.

Velocity Founder
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Scaling a calm brand-led company.

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Business grows while you're offline.

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Strategic, clear, and time-rich.

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Team is lean, high-output, and aligned.

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Offers are clear, premium, and scalable.

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Content is systemized and multiplying reach.

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Every system installed adds more freedom.

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Talent OS gives you vetted operators with scorecards and role charters.

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Growing more by doing less, better.

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Scaling with leverage, clarity, and intention.

How we actually work

The 80% Hybrid Model

The honest approach to building your brand. Because anyone who promises fully done-for-you is lying.
We Build 80%
All the expertise, frameworks, and infrastructure
Every asset built to 80% complete
The thinking, the structure, the first drafts
Strategy sessions, system architecture, content workflows
Hook databases, CTA maps, team structures
YOU 20%

Your taste. Your judgment. Your voice. Your expertise.
There's no world where your brand, your voice, your expertise, your positioning gets built without you involved. If someone says otherwise, you end up with something generic that doesn't sound like you and doesn't convert.

The result: something genuinely yours, runs without you, and converts because it's authentic.
Your journey

Here's Exactly How It Works

From call to installed systems in weeks, not months.
1
Brand Strategy Call
We conduct a brand deep-dive onboarding call
You start with a deep-dive brand strategy session with Sean, our Chief Product Officer. He maps your business across the 7 Content GPS stages, identifies exactly where your constraint is, and builds your implementation roadmap. You will leave with complete clarity - whether we work together or not.
2
Dedicated Advisor
Get paired 1-on-1 with a trained operator
You are paired with a dedicated advisor who works with you directly to install systems in priority order. Not a junior coach. An operator who understands your business model.
3
Systems Installed
Systems installed with C-Suite access
Throughout the engagement you have direct access to the Founder OS C-suite - Matt, Sean, and the full leadership team - through Slack and 1:1 calls. The same team actively building one of the biggest founder brands in the world right now.
Plus: Founder AI
Our AI system trained on our actual playbooks and systems - pointed directly at your business to help you execute faster.
Sean
Chief Product Officer
10 years building and scaling high-ticket offers.
Nick
Chief Marketing Officer
3M+ followers. 80M+ organic impressions per month.
Diego
Founder OS Studios
YouTube strategist behind Ryan Serhant (1.5M subscribers) and Noah Kagan (1M+ subscribers).
Ana
Social Design Lead
Bi-weekly design jams: thumbnails, carousels, LinkedIn aesthetics.
Claire
Chief of Staff
Fortune 500 background
(Canon, Google, McDonald's).
Rachel
Lead Copywriter
Monthly copy clinic. 12 years inside multi-7-figure companies fixing marketing gaps.
“You're not getting people who've read business books. You're getting the actual operators who built one of the most followed founder brands in the world.”

What founders are saying.

*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.

Join thousands of ambitious founders.

What are other founders saying about my systems?

Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business & life. He doesn’t accept that good business and good life should be mutually exclusive.

Alex Lieberman

Co-Founder Morning Brew

alex lieberman

Matt is AWESOME. I love his energy. I love his mindset. Learn from Matt, someone who's done it.

Harry Dry

Founder Marketing Examples

Harry Dry

Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.

Brett Adcock

Founder Figure

Brett Adcock, Founder, figure.ai

Matt's frameworks and systems have been transformational for my growth.
Since learning Matt's systems, I've grown my LinkedIn following significantly, launched a successful podcast, and scaled my SaaS business to new heights.

Steve Gatena

Founder of Pray.com

Steve Gatena, Founder, pray.com

The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.

Harley Finkelstein

President, Shopify

harley finkelstein, president of Shopify

I want to give a special shoutout to my man Matt, he has been such an remarkable friend. I watched him grow Herb into becoming the leader that it is in the media space and now just taking all the systems on how he did that with his media company and now doing it for personal brands. He is so generous, I've got on call with Matt and he has given me so many systems that have just blown me away. He is the real deal, so if you're thinking about leveraging Matt and his proven systems, don't even hesitate.

Gerard Adams

Founder, Leaders Create Landers

Gerard Adams, Founder, Leaders Create Landers

Here are a few more success stories.

*IMPORTANT: Earnings and Income Disclaimer

While all testimonials on this page are from real clients, the results you see on this page are not typical. Their experiences do not guarantee similar results for you. Your results may vary based on your skills, experience, motivation, as well as other unforeseen factors. Founder OS has yet to perform studies of the results of its typical clients.

Some customer stories are illustrative composites based on real client experiences. These are used for educational purposes only and do not represent actual individuals.

Our programs are designed to educate and support founders in developing their own strategic visibility and systems. Founder OS is a marketing education and training company. We do not sell a business opportunity, "get rich quick" program, or money-making system. We believe, with education, individuals can be better prepared to make decisions, but we do not guarantee success in our training.

We do not make earnings claims, effort-based guarantees, or imply that our training will result in financial success. All material is intellectual property and protected by copyright.

Statements and depictions are the opinions, findings, or experiences of individuals who generally have purchased education and training. Results vary, are not typical, and rely on individual effort, time, and skill, as well as unknown conditions and other factors. We do not measure earnings or financial performance. Instead, we track completed transactions and satisfaction of services by voluntary surveys. Further, many customers do not continue with the program, do not apply what they learn, or do attempt to apply what they learn but nonetheless have difficulty in making sales successful for them.