Maximizing Your LinkedIn Engagement Rate: A Comprehensive Guide

Think of employee advocacy as your team becoming online cheerleaders for your brand. It means your employees actively share your company’s content on their own LinkedIn profiles. They might also create their own posts and content that talk about what makes your company great.

This strategy is so powerful because it multiplies your reach. Instead of just your company page’s followers seeing your content, you get in front of all your employees’ networks, as well.

Tired of the same old LinkedIn advice that doesn’t seem to get results? It’s time to ditch generic tips and get specific. Sharing what you’ve actually done and the results you’ve achieved is way more powerful than just listing best practices.

This content strategy immediately boosts your credibility and makes your content way more helpful for your audience. 

Plain old advice can be boring — but when someone talks about a real thing they did that worked, suddenly everyone pays attention.

Sharing stories makes your content more believable and inspires people because they can see it actually worked for someone else. It’s like the difference between your teacher explaining math and your friend showing you the easy way to do those same problems.

Experience vs. Generic Advice

Imagine you want to grow your LinkedIn following. 

Would you rather listen to someone explaining general tips for increasing your number of followers? Or someone sharing how they went from 100 followers to 10,000 with a step-by-step breakdown? 

Most choose the latter. Experience wins every time.

For example, take my LinkedIn post where I shared how I went from $15,000 in debt to making over $8.7 million a year. I prioritized keeping this post personal enough to reel readers in and convey humanity while also sharing key details and takeaways that can help my audience find success.

Another option is to share a customer success story. It’s a win-win — your business gets to spotlight a happy customer, and the customer gets to share their cool accomplishments. This builds trust with your LinkedIn audience because it’s real proof that your product or service helps people succeed.

Don’t have a ton of your own amazing stories yet? No worries. Reach out to some happy customers and ask if they’d be willing to share how they use your product to get fantastic results.

You could write up a case study post about them or even interview them for a podcast or webinar that you then promote on LinkedIn.

Want people to see your brand as an industry leader? Partnering with the right influencers can help. Think of it like getting a recommendation from a trusted expert — it instantly makes your company seem more legit. Let’s explore how to make influencer magic happen.

Credibility Boost

Rather than trust a company you’ve never heard of, you’d almost certainly listen to someone in your industry that everyone admires. 

That’s the power of influencers. They’ve already built a loyal following on LinkedIn, and when they talk about your brand, their audience pays attention. Basically, partnering with influencers makes you look like a big deal.

Collaboration Methods

There are tons of ways to work with influencers. Here are a few of the most popular:

Podcasts

Invite them to be a guest on your podcast (or appear as a guest on theirs). Then, cut up the best parts of the episode and share those on LinkedIn.

Webinars

Team up to host a webinar on a topic your audience cares about. Afterwards, the recording of the webinar can live on your LinkedIn and get a wider audience.

The Interview Approach

Write a blog post featuring an influencer in your industry. Ask them for tips, insights, and their story. This kind of content gets lots of shares.

Tagging Strategy

Let’s say you found a cool article by an influencer that your audience would love. Don’t just share the link. Tag the influencer when you share it—there’s a chance they’ll see it and share it with their big following, too.

Focus on Micro-Influencers

If you’re a smaller brand or just getting started, don’t worry about landing collaborations with those giant LinkedIn superstars. Micro-influencers can be even better partners. They have loyal audiences within a specific niche.

And they’re often more open to collaborations because they’re growing their own brands, as well. Everyone wins.

Remember, influencer marketing isn’t just about them promoting you. Offer value to the influencer, too. This could be cross-promotion, an opportunity to reach your audience, or even payment for larger collaborations. Building strong relationships with influencers is key to long-term success.

Want your LinkedIn presence to explode? One of the best (and most overlooked) things you can do is post more often. This sends signals to the LinkedIn algorithm that you’re an active and valuable contributor to the platform.

The result? More eyeballs on your content and more opportunities to connect with your ideal audience. Let’s explore some easy ways to boost your posting frequency.

The Value of Consistency

LinkedIn is fast-paced. If you post something extraordinary, there’s a good chance most of your followers will miss it within a day. That’s why posting regularly is key.

It keeps your brand top-of-mind and gives you way more chances to reach your target audience. But who has time for that? Here are some shortcuts:

Scheduling Tools

Scheduling tools are lifesavers. Instead of scrambling to post on LinkedIn every day, use a scheduling tool to plan your content. You can write a bunch of posts all at once, and the tool will automatically share them for you at the best times. It’s like having your own digital marketing assistant.

Content Repurposing

Did you record a video for YouTube? Create an awesome infographic? Don’t let that content live on just one platform. Break it down into smaller bits and pieces perfectly sized for LinkedIn. A quote from your video becomes a text post. A stat from your infographic becomes a quick image.

Reposting Top Performers

Worried that trying the same content marketing strategy on LinkedIn is a bad idea? Stop right there. Most of your followers probably only saw your post the first time around. Reposting your best stuff gives it a second chance to shine and reach more people.

The key to getting more people to see your posts on LinkedIn is understanding how its algorithm works. It’s basically the secret formula that decides how much visibility your content gets. 

There are a few key things the algorithm loves:

Working With the Algorithm

Think of LinkedIn’s algorithm as a teacher grading your content. It decides which posts get an “A” and reach a huge audience and which get an “F” and are hardly seen. To make sure your posts do well, you need to play by LinkedIn’s rules. Here’s what matters:

Prioritizing Native Content

That means posts with text, images, and videos uploaded directly to LinkedIn. Avoid putting links to other websites at the top of your posts. If your content is super interesting, LinkedIn wants people to stay on its platform, not click away.

Strategic Linking

Want to share an article from your company blog? Put a catchy intro in your LinkedIn post and then drop the link at the end or even in the comments. This way, people will already be hooked before they see the link.

The first few words of your LinkedIn post are super important. If they're boring, people will scroll right past. But if you hook them, they'll stop and read the rest. 

Here are a few copywriting tricks:

• The Proof Hook: Share a quick stat or impressive result. ("This is the full story of how I went from $15,000 in debt to making over $8.7 million a year.")

• The Contrarian Hook: Say something unexpected or controversial to get people curious. ("Cold emailing is not the best way to get clients.")

• The Question Hook: Ask a question that makes people stop and think. ("Are you making this common LinkedIn mistake?")

• Build a Swipe File: Start paying attention to the LinkedIn posts that grab your attention. What makes them so good? Save them to get inspiration when writing your own posts.

When someone leaves a comment on your post, don't ignore it. Responding does two things. One, it boosts that comment so more people see it. And two, it shows your existing and new followers you care about building relationships. These are crucial for maintaining a good engagement rate.

Encourage Further Discussion

Don't just say "thanks" in your replies. Try asking a question to keep the conversation flowing. This can do wonders for the number of impressions and number of likes you receive.

The Algorithm Factor

LinkedIn rewards accounts that actively engage. When you respond to comments, it tells the algorithm that you're providing value on the platform, and your future posts will be shown to more people.

LinkedIn can be a powerful tool, but only if you know how to use it strategically. So be sure to:

• Focus on employee advocacy
• Share compelling stories
• Work with influencers
• Increase your posting frequency
• Play nice with the algorithm
• Craft captivating copy
• Respond to comments

Stay on top of these, and you’ll be well on your way to LinkedIn stardom. Remember, consistency is key here. Try out a few of these social media campaigns, track your results with LinkedIn analytics tools, and keep making adjustments.

Ready to level up your LinkedIn game for total engagement? Subscribe to the Founder OS newsletter for even more social media marketing tips and tricks. And don’t forget to apply for Founder OS today to get access to expert coaching and our proven system for scaling your business.