Do THIS to make $100K per month

See, the reason why people think business is hard because they've been told the lie of artificial complexity.

Artificial complexity = make stuff sound complex to sell your stuff

Many fake gurus and coaches create artificial complexity to sell you their stuff. You've probably seen their content, ads, and webinars:

"You NEED my 67-step LinkedIn lead generation hack!"

"Without this SECRET YouTube algorithm Chrome extension, you'll never win!"

These people make things sound overly complex to make money.

They only talk about that nonsense because they either:

a) Don't know what they're talking about

b) Want to sell you their overpriced tactics

In reality, making money on the internet is insanely simple.

I can prove it to you. Any person that makes $100k+ MRR on the internet uses the same 3-part Content GPS strategy:

1. Get attention
2. Capture attention
3. Monetize attention

The only reason you haven’t implemented this is because you think it’s hard. You think it’s hard because you’ve been overloaded with complexity. But it’s simple.

Here’s how to use the 3-step Content GPS system to make $100k a month on the Internet:

Step 1: Get Attention (By Creating Content On Social Media)

Most founders think they have a product problem.

In reality, they have an attention problem.

If more people know about your offer, you make more money. (Click to tweet)

The key is to be INSANELY simple with your messaging and content:

• Pick one big idea to be known for (mine is "Proven systems to grow a profitable audience with organic content")
• Create one clear, memorable hook around it
• Have one specific call-to-action you want people to take

If your 1 idea is powerful enough, the remaining pieces fall into place.

Your job isn't to talk about 1,000 ideas once - it's to talk about your 1 idea 1,000 times.

"What should I write about, Matt?"

Take your big idea and apply proven content frameworks such as:

• Lessons
• Mistakes
• Systems
• Steps
• Habits
• Etc.

For example, if your one big idea is "helping men in their 40s get in the shape of their 20s", your content would be:

• 4 mistakes men in their 40s make that prevent them from getting in shape
• 7 diet systems men in their 40s need to get in shape
• 9 steps to get back in the shape of your 20s

Can you see how it's the same idea said a thousand ways?

You know you're doing it right when you start to get bored of your own idea.

Action steps:

1. Post 1x a day on 1 platform (preferably LinkedIn)
2. Spend 1 hour a week studying the best creators in your niche
3. Spend 1 hour a week studying your own posts and improve for next week
4. Spend 10 minutes a day networking with creators in your niche that have 10,000+ followers

This WILL get you to 10,000 followers.

But an audience without cash flow is just a hobby.

You need to capture your attention to keep it forever.

Step 2: Capture Attention (With Irresistible Lead Magnets)

Social media only shows your content to 5-25% of your total audience. That's why you need to build an email list – it's an asset nobody can take away from you.

The best way to capture email is, again, pretty simple - tell people about your newsletter.

Link your email list everywhere:

• In social posts
• Below YouTube videos
• In your featured profile section

(Study my social profiles and steal my tactics - we spent 100+ hours optimizing each platform.)

After you've captured attention, educate your readers.

Because there are only 2 reasons someone won't buy from you:

1. They don't want what you're selling (they don't understand or need your offer)
2. They don't trust you enough yet (lack of relationship)

Educational newsletters solve both problems.

My sales team consistently reports that our best leads come from newsletter readers who've been following our content for months.

Action steps:

1. Talk to followers about their biggest challenges
2. Write a weekly newsletter addressing these challenges
3. Build a simple newsletter landing page
4. Mention your offer in every newsletter

(Wanna know how to write a newsletter? Study the one you’re reading right now.)

Then, you're ready to make $$$ from your audience...

Step 3: Monetize Attention (By Productizing Your Knowledge)

I know creators with 100,000+ followers who make less than $5k per month, and creators with less than 5,000 followers who make $100k per month. What separates the two is that the latter knows how to monetize.

At its essence, creating products is no different than creating content -

Create something of value to your target customer.

The Dead-Simple Way To Turn Your Free Content Into a Paid Offer

When monetizing your knowledge, think of it in terms of access levels:

You can instantly make your knowledge more valuable by increasing access.

For example, if your content is about getting a Digital Nomad visa in Spain, your paid offer could be "we get the visa for you" – same information, 100X more valuable.

If you need help turning your free content into a high-ticket offer, use High-Ticket OS.

Create a high-ticket offer. Then, talk about it.

Talk about it on social media. Talk about it in your newsletter. If nobody buys, create a different offer. Eventually, you’ll find an offer that customers love. Then, build out the infrastructure to sell it at scale.

My $1M vs $100k Digital Product Tech Stack

When starting out, you need tools that help you monetize without breaking the bank.

My current setup includes Kit, Zoom, Hubspot, Calendly, and RightMessage - costing over $3,000 monthly for 131,000 contacts. They’re worth it for me, but this complex stack requires a full-time employee to manage.

For founders just starting out, I recommend Stan. Here's why:

Stan is a tool that combines everything you need to monetize your audience:

• Email marketing and newsletters
• Built-in payment processing
• Audience analytics dashboard
• Digital product storefront
• Coaching sales platform
• Landing page builder

The beauty is that it replaces 5-6 different tools with one integrated platform. At $29/month, it's perfect for your first $100K in revenue.

(By the way, I partnered with Stan and they were kind enough to give Founder OS readers 14 days free. Click here to use your trial.)

Action Steps To Make Your First $100,000:

1. Create your high-ticket offer
2. Build your landing page on Stan
3. Connect your payment processing (automatically handled by Stan)
4. Promote your offer on social media
5. Talk about your offer and link to your landing page from your newsletter
6. After your first few sales, collect feedback and improve your offer
7. Repeat, optimize, and scale

Once you hit 25,000 subscribers, you can consider upgrading to more specialized tools. But until then, keeping it simple with an all-in-one platform lets you focus on what matters most: creating value for your audience.

The process isn't complicated - it's about executing the fundamentals well.

This blueprint has helped countless founders reach $100K months, and it can work for you too.

If you ever want me to help you get to $100k a month done-for-you, consider applying to Founder OS+.

Inside the program, you get access to a dedicated Founder Coach to build out your $100k / month Content GPS system. We help you dial in your content strategy and give you all the systems we used to scale Founder OS to $620k MRR.

No pressure though - you can piece together all the stuff from these free emails.

Let’s win together,

Matt

PS. In case you missed the Stan trial link, here’s another chance to claim your 14-day free trial and save money by simplifying your monetization tech suite.

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