How to turn cold outreach into đź’°
Unlock guaranteed growth & unique opportunities with this underrated acquisition strategy [Cold Outreach System]
After I sold my first company Bitmaker, I was directionless.
I was burned out, discouraged by the experience of building my first business, and totally lost as to what I should do next.
At the time, I didn’t have a personal brand that I could fall back on.
And while I’m a huge advocate that everyone should be building an online presence…
It was a cold email that changed my life.
I once learned from Tony Robbins that “Emotion is created by motion.”
And I was determined to overcome my feelings of depression and despair with action and momentum.
So I spent 3 days sending out 2,000 emails one by one.
Convinced that one email, one person, one connection...could change everything.
And it did.
I spoke to 140 people over the following month and a half.
And ultimately came across the opportunity to acquire the company I would rebrand into Herb.
A cold email transformed my future, and to this day I still regularly send cold emails.
What I love most about cold outreach is that you get to choose the recipient, giving you the opportunity to potentially connect with almost anyone.
And if you put in the right effort with your research and targeting...
You could have new clients within a few days from cold email outreach.
I recently closed over $36k in deals that came from cold emails I sent out, so I know it’s possible.
Since cold email is such a valuable asset for growing your business, in today’s newsletter I wanted to share my cold email system with you.
If you take what I share with you here, you could 2x, 3x, or even 10x your business within just a few weeks.
Ready to take your brand to the next level?
There are only a few months left in 2023.
If you're a founder doing at least $5k a month and want to hit some serious milestones before the year ends...
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#1 - Find “groups” of your ideal clients
One of the biggest challenges people face with cold email is that they either cast too wide a net or target too narrowly.
You don’t want to just blast the first people you come across with an online business...
You need to make sure you’re targeting someone:
- You can help
- Who would also be interested in your services
On the flip side, you don’t necessarily want to go through the profile of every single person you come across online.
Otherwise you’ll waste a bunch of time on people who aren’t relevant...
That’s why I recommend finding “pre-made lists” of your ideal clients.
Look for:
- Events they would attend
- Organizations they would join
- Online business pages or social media groups that they would follow or join
LinkedIn lets you search by job titles, which could quickly populate a list of your ideal clients with a couple of clicks.
I also recommend you take some time to think outside the box a bit, and brainstorm places where “groups” of your ideal clients might hang out.
For instance, groups of your ideal clients might be members of certain organizations or attend particular conferences.
#2 - Uncover their contact details
After you have your “hit list” of people you want to contact, the next step is uncovering their contact details.
Now there are a couple of ways you can do this.
LinkedIn is a great place to start, as most people have their email listed.
If the individual you're targeting has a YouTube channel, their 'about' section often contains an email address.
You can also often find email addresses on businesses’ websites.
These are all free ways to find contact details, and are good to know about.
However my favorite method is simply using the tool Seamless.ai.
Seamless is an incredibly powerful search engine built specifically for finding emails and phone numbers.
It’s my go-to, and will no doubt be a game-changer for you.
#3 - Nail your outreach
Once you have the contact information, it’s time to craft your outreach message.
Remember, you’re showing up unexpectedly in someone’s inbox, so it’s important for you to take time to customize your message whenever possible.
Here’s the template I use:
Subject: Want more [your promise]?
Hey [name],
I noticed [personalized intro]. I'd love to chat with you about how [our product can help you do ....].
Do you have 15 mins to chat on [insert date]?
You can try creating your own variations and then stick with the one that gets the highest response rate.
#4 - Do the work
Here’s the reality of cold outreach...
It’s a numbers game.
Just some quick-and-dirty stats for you…
It takes an average of 8 touch points before a sale.
The average conversion of cold calls is 2%.
You could look at that and be intimidated, or think it’s not worth it, but I look at it as almost a cheat code for success.
Very few people are willing to put in the work, and that’s why I know I'll win.
Because while fine-tuning your offer and audience is essential...success sometimes boils down to sheer effort.
Or in the words of someone much more successful than me, Alex Hormozi -
“Most people have a dramatic underestimation of how much volume it takes to be successful.”
There you have it, my Cold Outreach System.
I hope you found that helpful.
Take some time this week to create your own "hit list" of people you're going to contact, and craft your own cold email template.
Once you do - hit me up on Twitter with what you came up with. (Feel free to share a screenshot and tag me!)
Let's win together 🥇
Matt
P.S. Whenever you're ready, there are 4 ways I can help you:
#1: Ready to grow your personal brand to $5 million or more? >>> Click here to apply for your clarity call​
#2: Have you seen my YouTube Channel? I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff, and give me a like and subscribe.
#3: Promote your brand to over 65,000 subscribers by sponsoring this newsletter (booking into November 2023).
#4: Follow me on Twitter and LinkedIn for more operating systems, marketing tips, and community-building systems.
Gem of the Week
How to Gain Followers Organically 2023 (Grow from 0 to 100k followers FAST!)​
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