How To Make Good Content: Creating a Content Creation Calendar

A content calendar tracks your content. It’s a place to schedule your blogs, social media updates, videos, and more. It keeps your whole team on the same page, helping you create content that works.

So, why should you bother? There are a bunch of reasons. Let’s start with the most basic ones:

• Consistency Matters: A content calendar ensures you’re always creating new content. The more you show up, the better the results.
• Productivity Boost: No more staring at a blank screen. A calendar gets your ideas flowing and makes the whole creation process smoother.
• Teamwork Works: With everyone seeing the schedule, your team can work together efficiently. No more missed deadlines or last-minute scrambling.

But there’s more. A content calendar does more than help you get things done on time. It can also help you ensure your content is focused on reaching your business goals. But first, you need to know how to create your content calendar. Let me explain.

Your content calendar transforms good intentions into organized action. It’s the tool that helps you take those amazing content ideas floating around in your head and turn them into something that helps your business shine. Let’s get started creating your content calendar.

Step 1: Build a Template

At its core, your content calendar is a table (kind of like a spreadsheet). Here are the must-have columns:

• Date: When your content will go live.
• Content Type: Is it a blog post, a social media graphic, or a video?
• Title/Topic: A short description of what you’ll create.
• Status: Where is the piece at? Is it just an idea, in progress, or ready to publish?

These are the basics, and the beauty of a content calendar is that it’s customizable. Here are some popular tools and when they shine:

• Google Sheets: Free and easy, perfect for beginners and solo content creators.
• Trello: Like a board of sticky notes. Great for teams and visual learners.
• Asana: More features for bigger projects. Works well for complex workflows with lots of people involved.

You’ll be surprised by how quickly it all comes together with the right tool. These tools streamline collaboration, especially if you’re working with a team. 

Step 2: Plan (and Research) Your Content

Don’t start creating content without a plan. The best content starts with understanding your target audience — the people you want to reach. 

Here’s how to find them:

• Talk Time: Chat with your sales and customer service teams. They hear customer questions and pain points every day.
• Do Some Digging: Explore online forums or social media groups where potential customers hang out. See what kinds of questions they’re asking.

Once you know your audience, it’s time for keyword research. Keyword research means finding the words people type into search engines like Google. There are fancy tools for this, but at the start, keep it simple. Ask yourself, “If I were looking for information about [whatever topic], what would I search for?”

Step 3: Assign Tasks and Start Creating

Content creation is often teamwork. Your calendar helps keep everyone on track. You can tag your team members on different content pieces using a tool like Trello or Asana. They’ll see what’s on their plate and what’s due soon.

Get writing, filming, or designing. Sometimes, we get stuck trying to make things flawless and never actually launch them. It’s better to get your content out into the world — done is better than perfect.

Step 4: Schedule, Publish, and Analyze

For some things, like social media posts, it’s great to schedule them ahead of time. That way, you won’t miss important times of day when your audience is online. Many platforms let you do this right inside the app. 

Let’s look at a few examples of when scheduling comes in handy:

• Collaborating across different time zones.
• Matching your content to holidays or big events.
• Staying consistent when your workload gets crazy.

Finally, it’s time to analyze the results. Take a regular look at how your content is doing. Which pieces perform the best? Which ones fall a little flat? This helps you understand what works for your audience and create even better content in the future.

Your content calendar is super versatile. Here are some content formats that work incredibly well:

• Blog Posts: These are like articles on your website. Great for in-depth information, tutorials, and answering common questions.
• Videos: Grab attention on YouTube or social media. Videos can be tutorials, demos, or even short, fun clips to explain a concept.
• Podcasts: Perfect listening for people on the go. Share interviews, deep dives into specific topics, or even tell stories related to your business.
• Infographics: A picture is worth a thousand words. Turn complex data or processes into easy-to-understand visuals.

Don’t limit yourself to just one format. Mixing things up is the spice of life. It keeps things engaging for your audience and can help you reach new people. This flexibility is a great example of the adaptability that leads to Founder Freedom.

What’s more, you can repurpose your content for maximum impact. Here’s how:

• Turn a blog post into a video script.
• Use key points from a podcast as social media posts.
• Create a webinar based on your most popular content.

The options for great content are truly endless. Imagine the impact on your business when you start consistently creating content your audience loves. Ready to take your content game to the next level?

Think of a funnel — it’s wide at the top and gets narrower toward the bottom. Your content funnel works the same way.

There are three main stages:

1. Awareness: This is where people discover you for the very first time.
2. Consideration: They like what they see and want to learn more.
3. Decision: It’s time to take action — buying your product, signing up for your service, etc.

Your content calendar helps you create content for every stage of that funnel. Blog posts and social media are great awareness tools. Webinars and case studies are perfect for the consideration stage. That means more people move down the funnel towards becoming customers.

A plan ensures you create the right content at the right time. This is essential for achieving your business goals and unlocking true Founder Freedom.

Ready to level up your content marketing? Want to see your organic traffic soar, conversion rates climb, and become known as a thought leader in your industry? We’ve got you covered.

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The FounderOS Program is your complete digital marketing kit. Inside, you’ll discover how to build your custom content calendar, brainstorm high-quality content ideas across multiple formats (blog posts, videos, podcasts), and optimize your strategy for maximum impact.