🎥 Workshop replay: How To Craft A 7-Figure Offer People HAVE To Have

Over 3000 founders registered for my workshop on Thursday.

On the call I shared some vital information that will help you scale your brand:

• The CRUCIAL difference between your offer and “offering”
• How you can build a persuasive offer stack that can make you $100k/month
• 2 often-overlooked components that KEEP founders from making money online
• Battle-tested strategies that will help you instantly stand out amongst all the “noise”

If you missed out, I’ve made the replay available for 48 hours.

​>>> Watch the replay here before it expires​

Password: ny7w@nPc

When a subscriber opts into your list, they’re giving you a special opportunity to enter their world.

And just like how you’d pull out all the stops to impress someone you like on your first date - it’s imperative that you nail your first encounter.

The Welcome/Nurture Series is your opportunity give immediate value, forge a solid rapport, and subtly introduce your offerings.

I recommend you put together a 5-day email series.

Prioritize delivering as much value as you possibly can, and show them how you can help them reach their goals.

Here's a loose theme for the series:

1. Welcome and value bomb
2. Pain point that you solve
3. Testimonial
4. A big goal that you can help them reach
5. A gentle invitation to work with you or find out more about your offer

I also encourage you to take advantage of this series to get subscribers to self-identify their interests or goals.

This information will be invaluable as you can then segment your list and increase the likelihood of engagement and conversion.

An abandoned cart email series is an absolute must.

It targets potential customers who started the checkout process but didn't complete their purchase, helping you recover lost sales.

The timing of this series is crucial.

I recommend sending two emails within 24 hours of the cart abandonment to capitalize on the customer's initial interest.

Include a clear and prominent CTA that directs the customer back to their cart to complete the purchase.

If it fits with your business model, consider adding an incentive like a discount or free shipping to encourage the customer to take action.

Lastly, consider including a follow up survey to customers who didn’t buy so you can get insight into what you can improve.

The goal of the cross-sell email series is to promote products that complement a customer's recent or past purchases.

This not only helps the customer by providing additional resources but also can help boost the customer lifetime value (which is a crucial metric for scaling).

Highlight the benefits of the recommended products and how they relate to the customer's previous purchases.

It's 70% easier to sell to pre-existing customers, so take advantage of this opportunity to maximize your revenue.

A healthy email list can lose 30%+ of its subscribers in 6 months…and unhealthy list can lose up to 60% over the same amount of time.

One of the most overlooked tools you have to improve your retention rates and email engagement metrics is the re-engagement email series.

This series is sent to subscribers who have become inactive or unresponsive over time.

The purpose is to re-ignite their interest in your brand and encourage them to interact with your emails again.

I recommend you send this series to subscribers who haven’t opened your emails in more than 90 days.

You can include a special offer or exclusive content to entice the subscriber to re-engage - or you can simply tell them that you’re cleaning your list and ask them if they want to stick around.

You can also ask for feedback and use it to refine your email marketing strategy and improve engagement rates.

If you sell a high-ticket offer via a webinar or sales call, one of the biggest things you can do to increase your sales is implement a “Show Up” email series.

This series is designed to ensure that people who register for your events actually attend.

Start by sending a confirmation email immediately after registration, including all necessary details such as date, time, and access information.

Follow up with reminder emails that create excitement about the event and highlight the benefits of attendance.

Testimonials and sneak peeks at content they’re going to get at the event or on the call can be especially powerful.

A final reminder email a few hours before the event can serve as a last-minute prompt to boost attendance.

I also recommend you implement a text reminder series as well, as SMS messages have as much as a 98% open rate.

There you have it, 5 different email automations that will help you earn more every month on autopilot.

I hope you found them helpful.

Take some time this coming week to put launch each of the email automations with your personal brand.

Once you do - hit me up on Twitter with what you came up with. (Feel free to share a screenshot and tag me!)

Let's win together 🥇

Matt

P.S. Whenever you're ready, there are 4 ways I can help you:

#1: Ready to grow your personal brand to $5 million or more? Let's chat. >>> Click here to apply for your Founder Clarity Call with my team​

#2: Have you seen my YouTube Channel? I'm putting a ton of energy into creating heaps of valuable content that I think you'll like. Come check out my latest stuff, and give me a like and subscribe.

#3: Promote your brand to over 65,000 subscribers by sponsoring this newsletter (booking into January 2024).

#4: Follow me on Twitter and LinkedIn for more operating systems, marketing tips, and community-building systems.

How Dan Koe Makes $4.2M and 98% Profit with No Employees​

I recently had the opportunity to sit down with Dan and dive deep into the man behind the brand.

And I was completely shocked because during our call...

Dan literally gave away his blueprint to monetize yourself online.

If you'd like to discover how you can:

• Systemize your workflow, marketing, and content
• Work 2 hours a day
• Charge more
• Build a $5 million revenue per year internet business

Then I HIGHLY encourage you to check out the call.

Watch it here 👇

This week’s newsletter is brought to you by ConvertKit.

ConvertKit is the go-to marketing hub for creators that helps you grow and monetize your audience with ease.

• The email marketing tool designed for creators
• Grow your email list with sign-up forms and landing pages
• Monetize your audience with powerful automated email automations
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