I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. This isn’t some fluffy course. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.
Founder, Cultivated Culture
Followed by 1.4M+
Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business and life. He doesn't accept that good business and good life should be mutually exclusive.
Co-Founder, Morning Brew
Sold Morning Brew $75M to Business Insider
The proof is in the pudding. Matt's approach has helped grow Herb into a major media company with a massive community, and his personal brand continues to grow impressively.
Investor | Entrepreneur | Creator
Followed By 850k+
Fellow Creator,
We begin with everything:
everything seen;
everything done;
everything thought;
everything felt;
This is our source material, and from it, we build each creative moment in our journey.
If you're reading this, you've likely sensed the power of connecting with others through your ideas, your voice, your unique perspective. The world is waiting for this connection.
In our age, building an audience isn't merely about numbers. It's about creating a vessel to share what moves you. It's about finding those who resonate with your particular frequency.
I've spent years observing how creative energy flows between people—how ideas spread, take root, and grow. Through my work with Herb and the communities I've helped build, I've witnessed the transformative power of authentic connection.
On March 13th, I'm setting aside time to share what I've learned about audience-building as a creative practice. Not as a technical exercise or marketing strategy, but as an artistic endeavor—one that honors your voice while inviting others to join your journey.
We'll explore:
Finding the essence beneath your message
Creating space for your ideas to breathe
Building systems that sustain rather than exhaust
Nurturing authentic connections that endure
This isn't about quick fixes or shallow growth. It's about cultivating something lasting and meaningful—an audience that grows with you because they genuinely connect with what you offer.
If this resonates with you, I hope you'll join me. The conversation will be richer with your presence.
With appreciation for your creative journey,
-Matt