Entrepreneurship is a journey. You get to call the shots and build something amazing from the ground up — but with all that freedom comes a big challenge: managing your time. There are meetings to attend, projects to finish, social media to handle, and the list goes on.
Effective time management is highly beneficial to business owners. It helps you get more done and feel less stressed. Plus, you’ll have a better chance of reaching your small business goals. That means spending time on things outside of work. And that’s vital for avoiding burnout.
Let’s get started with some tips to help you become a time management master.
Ever feel like a giant task will take forever to finish? That feeling can make you want to put things off, which only makes matters worse. There’s a secret to beating that overwhelmed feeling and getting things done. That secret is task management.
You need to be able to delegate tasks and chop them into tiny, easy-to-do pieces. Let’s say you need to write a long article.
Instead of putting “write article” on your to-do list, break it down like this:
Multitasking feels much less foreboding. Breaking things down makes you more likely to start, and once you begin, you’ll gain momentum.
Here’s a bonus tip: try setting a timer for 25 minutes and focusing on just one of those small tasks. When that amount of time is over, take a five-minute break and then move on to your next small task.
This method is called the Pomodoro technique, and it’s a favorite among successful entrepreneurs who need to stay focused.
What if your to-do list is super long and filled with specific tasks? How do you decide what to tackle first? Should you focus on the things that popped up today or on tasks that help with your big, long-term goals? It can be hard to know, and that’s where a prioritization system comes in.
One of the most famous ways to sort your tasks is called the Eisenhower Matrix. It’s named after Dwight D. Eisenhower, who was a general in the army and president of the United States — he definitely knew a thing or two about getting stuff done.
The Eisenhower Matrix helps you put your tasks into four categories:
Some tasks are sneaky. They might feel urgent, like answering emails or checking social media, and at the end of the day, you feel like you did a lot. But did those things really move you closer to your goals? Often, it’s the important but not urgent tasks that truly drive your business forward.
It’s easy to fall into the trap of always doing the urgent stuff. But for real success, you need a plan. Try this:
With a prioritization system, you’ll feel more in control, make real progress, and stop stressing about tasks that don’t matter in the long run.
Ever stare at a giant project and feel completely frozen? Like, maybe you have a big presentation to create or an important proposal to write. Those big tasks can feel so overwhelming that it’s tempting to just not do them. That’s called procrastination, and it’s a major enemy of entrepreneurs.
Here’s the good news: there’s a simple trick to beat procrastination and get started, even when you don’t feel like it. The key is to start with a tiny, easy task that’s related to your big project.
For example, if you have to write that proposal, instead of trying to write a whole draft right away, try these tiny tasks instead:
Starting simple is much less intimidating. In fact, each one of those tasks probably takes less than ten minutes. And the best part is, once you’ve finished that first easy thing, you’ll feel a little boost of motivation. Suddenly, getting into the flow of your work won’t seem so impossible.
If you’re really dreading a big task, try the five-minute rule. Tell yourself you only have to work on it for five minutes. Once those five minutes are up, you can stop if you want to. But often, you’ll find that once you break the ice, you’ll want to keep going.
Procrastination happens when your brain gets overwhelmed. Giving yourself simple steps to take makes things feel doable, so you can finally ditch that stuck feeling and start making progress.
Time management can feel tricky. Thankfully, there are smart people who have come up with awesome systems to help. These are called time management frameworks, and they’re like blueprints for organizing your tasks and making the most of less time.
Here are two of the most popular ones:
This method encourages you to write down everything you need to do, no matter how small. Then, you sort your tasks, plan when to do them, and regularly review your lists. This can help you decide how to prioritize different tasks, and how to break up your time appropriately in order to
We talked about this one before. The idea is to break your work into 25-minute chunks with short breaks in between. This helps you stay focused and avoid burnout.
Those are just two examples — there are many other frameworks out there. The best one for you depends on how your brain works and the type of work you do. Think of it like trying on shoes — you need to find the right fit.
Time blocking is like building a fortress around your important work. It means setting aside specific chunks of time to work on certain tasks and protecting that time from distractions. Think of it like putting a “Do Not Disturb” sign on your door.
Here’s how to do it:
There are tons of handy tools to help with time blocking:
Ever find yourself scrambling at the last minute to finish a project? Timelines are here to save the day. A timeline is like a visual roadmap. It shows you when things need to happen in order to hit your deadlines.
There are lots of different types of timelines:
Timelines are awesome because they help you see which tasks depend on others. Let’s say you need to send a contract to a client, but it needs to be reviewed by your lawyer first. Your timeline will help you plan so you don’t scramble at the last minute waiting on the lawyer.
Creating timelines also helps you set milestones, which are smaller goals along the road to your big finish line. Hitting those milestones keeps you motivated and on track.
Imagine having to decide what to tackle each day without a bigger plan. Talk about decision fatigue. Having a long-term roadmap for your business is like having GPS for your goals — it keeps you from getting lost along the way.
Here’s how to create a simple roadmap:
Your roadmap can span from one to three years — whatever helps you plan far enough ahead to feel prepared. The beauty of a roadmap is that it helps you make better day-to-day and week-to-week decisions, knowing what truly moves the needle for your business.
Even with the best plans, it’s easy to get sidetracked. Maybe a big opportunity pops up that wasn’t part of your plan, or a task takes way longer than you thought. That’s why regular reality checks are so important.
Schedule time — maybe once a month or once a quarter — to look at your roadmap. Are you on track to hit your milestones? Do your priorities need to change? Don’t be afraid to make adjustments as needed.
Sometimes, it’s hard to see your own blind spots. Getting an outside perspective can be super helpful. Consider hiring a business coach or consultant to review your plan and offer fresh insights.
As an entrepreneur, you spend a lot of time working in your business — doing phone calls, emails, and other tasks. But sometimes, you need to step back and work on your business. That means big-picture thinking, strategizing, and coming up with creative solutions.
Scheduled breaks are perfect for this. Step away from your desk, go for a walk, listen to some music — anything that gets your mind off of the daily grind. You might be surprised what ideas come to you when you give your brain a chance to relax.
The best entrepreneurs never stop learning. That means staying up-to-date on time management skills, business trends, and ways to improve your personal productivity. There’s always something new to try or a way to tweak your process to save even more time.
Time management is an essential skill for busy entrepreneurs. By getting a handle on your schedule, you unlock more productivity. That equals less stress and a better chance at achieving your big goals. Plus, you’ll have more time for the fun stuff in life.
Remember, don’t try to implement all of these tips at once. Start small and build from there. The more you practice, the better you’ll get at managing your time like a pro. And that means better work-life balance and an easier workflow. And that’s best for you in the long run.
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The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.
Investor | Entrepreneur | Creator
Matt’s advice is super on point because it’s practical. He’s gone through and done everything that he preaches. If you don’t want to spend hours digging up frameworks on content, growth, marketing, and general startup advice - talk to Matt, read his newsletter, or sign up for his course.
Founder, Zarta
Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.
Founder, Figure, Archer, Vettery