Popular Social Media Video Apps: a Tool for Marketers in 2024

Social media management apps can help you save time — they can schedule social media posts ahead of time, meaning you don’t need to be online all day, every day to post your content in a timely manner. 

Social media video and management apps can help you see how well your posts are performing by reporting and offering insights around engagement, number of views, and more. These tools can help you learn what works best to get you more likes and comments. 

Using these apps can help marketers keep up with overall social media efforts without stress. If you’re running a small business, for example, the right apps and tools can help you grow your business with less effort so that you can handle more important tasks. 

In 2024, staying ahead in social media marketing means using the best apps out there. 

Now, here comes the good part: let's look at some top video apps that are changing the game for marketers. 

1. Buffer

Buffer is great for social media marketers who want to save time. It’s an all-in-one digital marketing app that lets you schedule posts, monitor how well they perform, and handle all your social media needs in one place. 

Buffer is perfect for small businesses or anyone who needs to stay active online. It’s easy to use and gives you detailed reports, showing you which posts your audience likes most so that you can create better posts for your target audience in the future. 

You can use Buffer with social media platforms like Instagram, Facebook, Twitter, and LinkedIn, and it has different pricing plans, including a free option that's perfect if you’re just getting started or testing the waters. The paid plans offer more extensive features, like managing many social posts and accounts, and Buffer also offers tools for teams. 

2. Hootsuite

Hootsuite is a powerful tool for social media marketers — it helps you manage all your social media from one spot, and is one of my favorite tools specifically for Twitter growth. 

With Hootsuite, you can automate posts ahead of time on social media platforms, and this functionality makes it easier to plan your content and save time.

One major benefit of Hootsuite is its ability to track your posts' performance. You can see likes, shares, comments, and more to better understand what your audience does or doesn’t like. 

Hootsuite also makes it easy to respond to messages and comments right from its dashboard, which keeps you engaged with your followers without needing to jump between apps.

Hootsuite offers several plans, including a free version that lets you manage a few social profiles and schedule messages. Paid plans offer more features, like analyzing detailed reports, managing more social profiles, and team collaboration tools. These plans vary in price, meaning there's an option for different budget needs — just keep in mind that plans with more extensive features will cost more.

3. Canva

Canva is a favorite app among social media marketers when it comes to creating eye-catching posts. 

Canva is perfect for mobile and desktop, making it handy for anyone on the go or at the desk. With Canva, you can design anything from Instagram stories to Facebook posts with easy-to-use templates, and it's also a highly-rated video editing tool.

What makes Canva stand out is its drag-and-drop capability — even if you're not a pro designer, you can make professional-looking graphics. Canva is packed with thousands of templates, photos, and fonts, and it allows you to customize everything to fit your brand's style.

For social media marketers, Canva helps save time while maintaining a strong online presence. You can schedule posts on social media platforms through Canva, and you can easily integrate Canva into your marketing strategy.

Canva offers several pricing plans, including a free version with basic features, which is great for beginners or small businesses. The Pro and Enterprise plans provide more advanced tools and enhanced functionality, like brand kits, a background remover, and more storage.

4. MuseCam

MuseCam is an app that helps social media marketers shine with stunning visuals. This app stands out because it's user-friendly both on mobile and desktop — that means you can edit and publish your content wherever you are.

MuseCam gives you advanced editing tools without the complexity. You can adjust color, tone, and detail to get the perfect look for every image without a hassle. Plus, it includes presets developed by professional photographers to speed up your workflow.

For social media marketing, MuseCam is a dream. It supports high-quality photo and video editing, and it's perfect for platforms like Instagram for Reels, TikTok, and Snapchat. You can craft eye-catching posts that capture attention and engage your viewers.

The free version has basic features and is suitable for new marketers or small businesses, but premium options are available for more advanced needs. These premium options provide additional presets, advanced tools, and the ability to sync settings across devices.

MuseCam's tool is best for content creators to make professional-level visual content. It helps marketers build a strong social media presence with beautiful, compelling posts.

5. VSCO

VSCO is great for social media marketers who love photography. It lets you edit photos and videos, and you can use it on your phone or computer.

VSCO has top-notch editing tools that can help you make your social media look professional. It lets you capture, edit, and share photos, and it’s also great for social networks like Instagram and Facebook.

VSCO is known for its wide range of filters, which can make your photos and videos look polished and uniform for a strong brand image. VSCO works with other apps, too, making it handy for marketers using different platforms.

VSCO has different price plans, including a free plan that gives you basic tools, while the paid plan has more features like video editing and exclusive filters.

6. Later

Later is a fantastic tool for social media marketers. It specializes in social media scheduling. It helps you plan and schedule your posts ahead of time. This app works well on both ios and android and even desktop devices, making it ideal for remote marketers.

Later focuses on visual scheduling, allowing you to see how your Instagram, Facebook, or Pinterest feed will look before you post. Plus, it’s super easy to drag and drop your photos into the schedule.

Later also offers handy tools like Linkin.bio — this feature lets you link your posts to specific product pages, articles, or websites. It's perfect for driving traffic from your posts to your business site.

Pricing for Later is flexible. There's a free version for beginners, which lets you manage a few posts a month. Paid plans offer more posts and extra features, like more detailed analytics and team collaboration tools that may be beneficial for bigger marketing campaigns.

Social media tools streamline and enhance the way brands engage with their audiences across various platforms — they offer features for scheduling posts, analyzing performance metrics, managing community interactions, and curating user-generated content, and more. With the right tools, you can make the most of the algorithm and grow your audience.

Social media marketing allows brands to reach a broad audience at a relatively low cost, increase brand awareness, and drive engagement through authentic and personalized content. 

Plus, it facilitates direct communication with consumers, enabling brands to gather insights, improve customer service, and foster a loyal community around their products or services. Social media is a strategic tool for building meaningful relationships with potential and existing customers, enhancing brand visibility, and ultimately driving sales.

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