Founder OS Light
Escape the founder grind, accelerate your online business growth
Get the system to close 20 new clients a month
Trusted By 3,545 Course Creators, Coaches, Consultants & Agency Owners…
Trusted By 3,545 Course Creators, Coaches, Consultants & Agency Owners…
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The effectiveness of Founder OS Light lies in its 4-pillar framework
Sustainable growth starts with a rock-solid foundation.
This pillar will help you get clarity on crucial foundational components such as:
Your vision
Your messaging
Your ideal audience
Your banger offer
Leads are the lifeblood of your business.
This pillar will help you establish yourself as a true leader in your area of expertise all with one goal -
Get you a PACKED pipeline of potential clients that you can tap into at any moment.
It’s one thing to get a lot of followers, it’s another thing knowing how to monetize your audience.
This pillar focuses on how to implement a proven social funnel system to transform your audience of potential clients into guaranteed new revenue.
Your time is your most valuable asset, and must be guarded at all costs.
The goal of this pillar is helping you remove yourself from operations and have a business that runs almost on autopilot.
This is the most curated group of founders I’ve ever been a part of. It’s truly heavy-hitters only.
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met.
The proof is in the pudding. Matt’s approach has helped grow Herb to 14 million people and he has one of the fastest-growing personal brands I’ve ever seen.
If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.
Building my businesses the RIGHT WAY changed my life.
But this wasn’t always the case.
See my first business I built the “traditional way.”
Working 18-hour days, overseeing and executing every aspect of the business, and isolating myself from my friends and community to focus on business growth.
It sucked the life out of me, and I felt like I had been sold a lie…
This was a wake-up call for me, and I made it my new mission to discover a sustainable, life-giving way to build a successful business online.
And after years of trial and error, plus spending millions to learn the best frameworks for scaling content, brands, and revenue…
I developed a copy-and-paste blueprint for growing brands online.
Now I’m on a mission to help inspire 100,000,000 founders to live their dreams through proven systems.
It’s my personal belief that all founders deserve to control the 4 Ws in life and have the freedom to:
Founder OS Light has the exact systems I used to grow my brand and build the life of my dreams…
Whether asking how to build a powerful personal brand that scales or how to start and systemize a perpetual growth machine in your company, Matt gives you a playbook that delivers.
Since beginning Founder OS I’ve grown Foreplay’s revenue by 3.5x in the last 60 days. Founder OS helped me build an amazing business, land my dream customers, and gain massive clarity.
No matter how hard you try, you just can’t seem to consistently get clients who will pay you what you’re worth
You have a lot of skills and experience, but are uncertain which niche to pick and how to OWN it
Despite regularly posting online you don’t seem to get followers and grow according to your efforts
You feel like you don’t have enough time to handle all the things that need done
You’re unsure about what kind of content you should be creating or how to systematize the content creation process
You’re unclear about what services or products to offer, what path to follow, or what goals to set
You feel like an imposter, and wonder if you can even build the brand you envision
You want to set up systems for efficiency and automate tasks, but aren’t sure where to begin
No matter how hard you try or how good your results are, you can’t seem to build a reliable system for generating leads and converting them into customers or clients
Vision is essential for growth and success. In this module you’ll discover the Vision Board System to map out your path to $1M and beyond.
The most successful brands operate like a well-oiled machine. The Founder Flywheel System practically puts your brand's growth on autopilot.
Cut through all the noise online and dominate your niche with the Category Champion System.
Content creation is a never-ending grind, or at least it was - before you discovered my Compounding Content System.
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The quality of your following matters. These Audience Growth Systems will transform a random person on the internet into a raving fan of your brand.
With the Offer Creation System you’ll be able to develop a no-brainer offer that will have your audience lining up at the door to buy from you.
These proven Monetization Systems will help take your brand to $5M and beyond. Exciting, right?
Founder, System Sunday
(Audience of 700K)
Matt is a leader of leaders. I turn to Founder OS for actionable advice on systems, personal development, and community building. It’s been invaluable to growing my business.
Founder, Cultivated Cutlure (1.4M followers on LinkedIn)
I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. This isn’t some fluffy course. Founder OS Program is the exact system he used to build a community of 14 million and grow not one, but two $10M+ companies. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.
Founder, Makers Mark (Audience 320K)
My favorite thing about Matt is that his focus is not just on improving your business, but also improving your life. Every week, I'll derive a practical tip to make myself healthier, happier and richer. Matt is someone everyone should learn from.
Founder @ Figure, Archer ($2.7B IPO), Vettery ($100M exit)
Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.
Founder, Cannabis PR
Taking Matt's class changed my life for the better. Within one week of finishing the program, I signed three new clients with many more interested in working together. This is all thanks to implementing the strategy, tips, and niche focusing taught in Founder OS.
Co-Founder, Morning Brew
Matt is more than a successful entrepreneur.
He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business & life. He doesn't accept that good business and good life should be mutually exclusive.
Self-paced course
9 modules
Exercise templates
Content Strategy template
Scaling Cheat Sheet
Get clear on your goals, identify your perfect niche, and determine the steps you need to make your vision a reality.
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Build an audience of raving fans with a proven content creation system. Maximize your reach and increase your opportunity for impact.
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Staying on top of content creation can be tough, you’ll discover proven systems to help streamline and compound your content creation time.
Make feast or famine a thing of the past. Leverage proven lead generation and conversion systems that print money while you sleep.
All founders should have their own $1M Offer Stack that will allow them to achieve true time and money freedom. You’ll discover how to craft mouth-watering offers based on your current skills.
Time is actually your most valuable resource, so you must guard it tightly. Discover proven methods for minimizing the time you spend in your business while accomplishing more than ever.
If you can cultivate a community around your brand you’ve got a near-unlimited source of growth. You’ll get my playbook for building your own engaged community.
True freedom comes when your business can run and grow without you. You’ll get proven systems that allow you to maximize efficiency and automate tasks - so you can remove yourself from operations.
Unsure if Founder OS Light is right for you?
I wanted to take a second and share with you a little more about Founder OS Light, and why I think it’s EXACTLY what you need to reach the next level with your brand.
These systems allowed me to build the life of my dreams…and I want the same for you.
Today I’m seen as a successful founder who has thriving businesses, regularly travels, and has a lot of flexibility in his schedule…
My first business I built the “traditional way.”
Working 18-hour days, overseeing and executing every aspect of the business, and isolating myself from my friends and community to focus on business growth.
And while my first company was successful from the outside…
The truth is I was depressed, lonely, in horrible shape, and with almost no profit to show for all my hard work.
I managed to build the very thing I thought I wanted more than anything, and it was sucking the life out of me.
I remember thinking to myself - “There HAS to be another way to profitably grow a business without sacrificing my soul.”
So I made it my new mission to uncover that “missing piece.”
And after spending millions to learn the best frameworks for scaling content, scaling brands, and building revenue…
Sitting under leading experts from YouTube, Complex, Google, Morning Brew, Spotify, Shopify, and Meta…
Plus spending tens of thousands of hours developing mastery of these frameworks and creating over 36,000 pieces of content…
I developed a copy-and-paste blueprint for growing brands online and it changed my life.
It’s my personal belief that all founders deserve to control the 4 Ws in life and have freedom to:
Building my own businesses the RIGHT WAY changed my life…
Founder OS Light has the exact systems I used to grow my brand and build the life of my dreams…
Now it’s time for you to experience this same freedom for yourself.
Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business & life. He doesn’t accept that good business and good life should be mutually exclusive.
Co-Founder, Morning Brew
Matt is AWESOME. I love his energy. I love his mindset. Learn from Matt, someone who's done it.
Founder, Marketing Examples
Matt is an absolute beast when it comes to audience and community growth. He has one of the fastest growing brands online and is an incredible teacher. He goes above and beyond to help founders - you can tell he genuinely cares. Would highly recommend working with him.
Founder, Figure.ai
Since learning Matt’s systems I’ve grown my LinkedIn following to 28k, launched a podcast that does 2.5M downloads per month, and have surpassed my first $1M ARR in my new SaaS business. If you’re looking to grow your reach, engage big audiences, and drive monetization for your business Matt has tools you can implement immediately. No matter where you’re at, you can start with Matt. Thank you for sharing your secrets Matt. I appreciate you!
Founder, Pray.com
The key to the future of commerce is community and Matt is one of the most brilliant and thoughtful community builders I've ever met. His philosophy and practices helped grow Herb to 14 million people and is changing the way people think about cannabis. He also has one of the fastest-growing personal brands on the internet.
President, Shopify
I want to give a special shoutout to my man Matt, he has been such an remarkable friend. I watched him grow Herb into becoming the leader that it is in the media space and now just taking all the systems on how he did that with his media company and now doing it for personal brands. He is so generous, I've got on call with Matt and he has given me so many systems that have just blown me away. He is the real deal, so if you're thinking about leveraging Matt and his proven systems, don't even hesitate.
Founder, Leaders Create Landers
Founder of OYH Inc. Co-founder of Soul School Yoga
Founder OS Program was the course I wish existed when I started my business 6 years ago.
I found more clarity and direction from the templates and discussion Matt provided in 3 weeks than I could have mustered up on my own in 3 years. This course is like a compressed pearl of knowledge.
The decades worth of wisdom Matt possesses has been polished and presented in a super digestible way. Even if you only absorb 10% of what's offered you’ll be 10 steps ahead of the game!!!
The program helps you build great branding, has helpful infographics and visuals and allows you to meet a great community of entrepreneurs. You'll learn the cheat codes for social media growth on all platforms and templates for all branding development and organization.
Matt really is there to help you on and off the weekly classes. This is a real mentorship program. Brilliant, elegant, direct, and simple.
Board Director (Former
President) Kajabi.com
In business there are only two types of growth Accretive or Exponential. Founder OS is the key that unlocks the latter. Whether asking how to build a powerful personal brand that scales or how to start and systemize a perpetual growth machine in your company, Matt Gray has given you a playbook that delivers. Get it, implement it, or risk watching and wondering as your competitors do!
Jia Ida Angelina
Wow!!! Since finishing Matt’s Founder OS Program I’ve grown SO much. He really opened my eyes to my infinite potential. He shared so much insightful information with everyone that was valued so much higher than what he charges. I learned a ton about my brand, soulful marketing, & making a positive impact on my community. I’m super grateful I did his program. I would recommend Matt’s program to ALL soulful entrepreneurs. Thank you!
Entrepeneur & CEO Coach
This is what I wish I had when launching my very first business. Matt has been building communities and businesses at scale for years. I can't imagine a better course, or a better teacher to help entrepreneurs build their brand, community and business.
Founder, Leaders Create Leaders
Business Development Manger at UV Skinz
Highly recommend this program. Matt is a master of systems and gives instruction in an effective but not overly formal way. I found the info given to be helpful for both my role as a Business Development Manger for an established brand and for my personal journey to start a brand of my own. The community you become part of with this program is also killer and this alone is worth the cost in my opinion.
Founder and CEO of Tail Size & Owner of a marketing consulting business
Matt’s program is like a crash course to entrepreneurship. It cuts through all of the noise out there and provides you with extremely valuable, no bullshit guidance from someone who’s built three successful companies. I feel like I’m in the fast lane of entrepreneurship as a result. This program helped me avoid so many mistakes and helped me do things far more efficiently than I otherwise would have.
SISU
Founder, Cannabis PR
Taking Matt's class changed my life for the better. Within one week of finishing the program, I signed three new clients with many more interested in working together. This is all thanks to implementing the strategy, tips, and niche focusing taught in Founder OS. Matt sets you up with systems to be not only a better entrepreneur but a better human too. For anyone looking to learn how to improve their online presence, build a business, or find inspiration for content, Matt's course is worth the investment.
The Founder Doctor
Hi! I'm Calvin Cummings, The Founder Doctor. I'm on a mission to help 1,000 founders and business owners transform their under-performing businesses (and exit successfully) by 2030, so they can live the life of their dreams.
Matt Gray and the Founder OS Program have given me the clarity, operating system, and community to scale my new online business and take it to the next level. I was able to grow my LinkedIn audience to over 2,500 followers and 500 newsletter subscribers.
My favorite thing about the Founder OS Program is the community he's built in Skool and the weekly Q&A calls with Matt himself, which have been invaluable!
If you are in business and struggling, wanting a proven Internet Legend to help you get reinvigorated and take it to the next level, you owe it to yourself to sign up for Matt's Founder OS Program today!
Founder, Marketing Examples
Matt is AWESOME. I love his energy.
Learn from Matt, someone who's done it.
The effectiveness of Founder OS Light lies in its 4-pillar framework
Sustainable growth starts with a rock-solid foundation.
This pillar will help you get clarity on crucial foundational components such as:
Your vision
Your messaging
Your ideal audience
Your banger offer
Leads are the lifeblood of your business.
This pillar will help you establish yourself as a true leader in your area of expertise all with one goal -
Get you a PACKED pipeline of potential clients that you can tap into at any moment.
It’s one thing to get a lot of followers, it’s another thing knowing how to monetize your audience.
This pillar focuses on how to implement a proven social funnel system to transform your audience of potential clients into guaranteed new revenue.
Your time is your most valuable asset, and must be guarded at all costs.
The goal of this pillar is helping you remove yourself from operations and have a business that runs almost on autopilot.