The 7-step system that turns founders into profitable personal brands that close clients on repeat.
I love Matt’s advice and systems because they’re based on his experience actually doing this stuff. This isn’t some fluffy course. If I woke up with no audience and no customers, Matt is the first person I’d call to help me build it back up.
Founder, Cultivated Culture
Followed by 1.4M+
Matt is more than a successful entrepreneur. He is a next-level systems thinker who is giving an entire generation of entrepreneurs the tools to succeed in business and life. He doesn't accept that good business and good life should be mutually exclusive.
Co-Founder, Morning Brew
Sold Morning Brew $75M to Business Insider
The proof is in the pudding. Matt's approach has helped grow Herb into a major media company with a massive community, and his personal brand continues to grow impressively.
Investor | Entrepreneur | CreatorFollowed By 850k+
The Content GPS: the 7-stage system that turns strangers into clients on repeat.
The 5 Phases: the exact install order. Same pieces, wrong order, no compounding.
The Operating Rhythm: the weekly Velocity Meeting, CEO Scorecard, and Personal Board Meeting that run the business without me.
The Content Ritual: how a 30-minute voice memo on a walk becomes 60 days of content across every platform.
The Scoreboard: profit per piece of content. The only metric that matters. Not views. Not likes.
Why systems beat hustle every time, and how to build your own.
The four pillars running a $15M brand with 3 million followers and a lean team of 12.
Fellow Founder,
What if your business could grow, even when you’re offline?
Not slow, steady growth. I mean scalable, system-driven growth. Even while you’re sleeping, traveling, or actually living your life.
Five years ago, I was trapped in my own business. 80-hour weeks. Constant fires. Every decision needed me.
I’d built a prison, with corner office views.
My biggest regret? Not building a personal brand for the first 10 years of my career. That decision cost me millions, not just in revenue, but in opportunity, in freedom, in the life I could have been living.
Today, my reality is different:
The difference?
I discovered that systems beat hustle. Every. Single. Time.
For this workshop, I’m setting aside 60 minutes to walk you through the exact Content GPS System that helped me transition from scattered hustle to systematized growth.
This isn’t just theory.
These are the same frameworks, templates, and processes I use in my businesses every day.
Here’s what we’ll cover:
This isn’t about gimmicks or “growth hacks.”
It’s about building something that lasts, a business that grows with precision, so you can focus on what really matters.
If this resonates with you, I hope you’ll join me. The conversation will be richer with your presence.
To your systematic success,
Matt
